Explain promotion and the promotional mix Essay Example | Topics and Well Written Essays - 500 words

Explain promotion and the promotional mix - Essay Example The use of these of apps has boosted the use of location-based services in that users are experimenting the use of the new services more and more (The Economist, 2010). A company can provide its application which can be used by the user to locate the nearest branch of the company or the smart-phone user can get to know the different products offered by the company and the available offer. Many people are accessing social networks for instance Facebook and Twitter by making use of mobile apps. The use of smart-phones with these mobile apps has facilitated the growth of location-based services as people are now at ease sharing their information (The Economist, 2010). Many people are using Facebook to update on their location and also companies can use the social network to target individuals of a particular location. People are using Twitter to share information on the location which in turn can be used by companies to target consumers based on their location. The activity of offering targeted advertising basing on the location of the user should be primarily being an exercise to organizations to increase their slice and utilize the available local advertising market. Since the prime objective of location-based advertising is to make the brand to be more known to people, the activity should not be used for other unethical acts such as trying inflicting the privacy of users (Pelau & Zebreanu, 2010). Location-based advertising is a better method of wining consumers based on their location. But firms should put measures to safeguard the privacy of the users. Location-based advertising is facilitated by the rapid and increased use of mobile phones. The service is of great significance in that it facilitates consumers to interact more with their preferred brands. The advertisement targeting the user based on their location is intelligent, immediate, intimate and also innovative (Pelau & Zebreanu, 2010). These are the features which make