Explain promotion and the promotional mix Essay Example | Topics and Well Written Essays - 500 words

Explain promotion and the promotional mix - Essay Example The use of these of apps has boosted the use of location-based services in that users are experimenting the use of the new services more and more (The Economist, 2010). A company can provide its application which can be used by the user to locate the nearest branch of the company or the smart-phone user can get to know the different products offered by the company and the available offer. Many people are accessing social networks for instance Facebook and Twitter by making use of mobile apps. The use of smart-phones with these mobile apps has facilitated the growth of location-based services as people are now at ease sharing their information (The Economist, 2010). Many people are using Facebook to update on their location and also companies can use the social network to target individuals of a particular location. People are using Twitter to share information on the location which in turn can be used by companies to target consumers based on their location. The activity of offering targeted advertising basing on the location of the user should be primarily being an exercise to organizations to increase their slice and utilize the available local advertising market. Since the prime objective of location-based advertising is to make the brand to be more known to people, the activity should not be used for other unethical acts such as trying inflicting the privacy of users (Pelau & Zebreanu, 2010). Location-based advertising is a better method of wining consumers based on their location. But firms should put measures to safeguard the privacy of the users. Location-based advertising is facilitated by the rapid and increased use of mobile phones. The service is of great significance in that it facilitates consumers to interact more with their preferred brands. The advertisement targeting the user based on their location is intelligent, immediate, intimate and also innovative (Pelau & Zebreanu, 2010). These are the features which make

Doctrine of Precedent Essay Example | Topics and Well Written Essays - 2000 words

Doctrine of Precedent - Essay Example This is opposite to the European legal system as it is founded on legal examples and possibilities. The substance of precedent is known as "common law" and it bonds future determinations. When parties are in disagreement in the future and if the nature of the conflict is similar then the common law court bases its decision with the help of Presidential decisions of applicable courts2. The court is bound to follow the reasoning of a past similar disagreement in which the issue was resolved. This principle is called ‘stare decisis’. But if the present disagreement is different from all other previous cases then the judges have the right and responsibility to formulate new law which thus creates a precedent as in Marbury v. Madison, 5 U.S. 137 (1803); "It is emphatically the province and duty of the judicial department to say what the law is. Those who apply the rule to particular cases, must of necessity expound and interpret that rule. If two laws conflict with each other, the courts must decide on the operation of each". From then on, the new verdict became precedent, and is binding on future courts. The English legal system is based on the common law and the precedents. The doctrine of precedent is defined as ‘The common law principle which binds a judge or a magistrate to follow previous similar decision of higher courts in the same hierarchy; also known as stare decisis’ (Vickery & Pendleton 2006), which implies the decision stands. The doctrine of precedent derives from common law and law of equity, which is ‘English-made’ laws that aims to be fair and treat all equally, so that the decisions by the courts are predictable and consistent in resolving disputes. There are binding and persuasive precedents, of which binding precedents are known as ‘ratio decidendi’ when the final order or ‘res judicata’ by the

Energy Wedges Lab Report Example | Topics and Well Written Essays - 500 words

Energy Wedges - Lab Report Example Our energy wedge is mainly concerned with efficient utilization of energy and use of renewable sources as the major active ways of reducing carbon emission by the year 2055. Faced with only two solutions of either maintaining the current emission of carbon in the next 50 years or reducing the production of carbon in the atmosphere by the similar amount of time, we opted to build our wedge on the basis practical reduction of carbon in the atmosphere by half for the next 50 years. This option was opted for the various reasons of changing environmental conditions and the sudden changes in technology that demand use of carbon energy (Levy, 2010). The world is required to reduce atmospheric carbon from current 8 billion tons per year by half hence ensuring only 200 billion tons by the year 2055. This is only possible by increasing sufficient use of transport. This is mainly by adopting efficient fuel engines in terms of motor vehicles. Another way is by reducing the distance travelled while at the same time ensuring efficiency in construction and building hence reducing electricity use. This is possible by utilizing solar energy and using materials that conserve energy during winter. Use of renewable sources of energy is our next energy wedge which aims at using sources in the environment that do not produce carbon in the atmosphere. Use of solar energy is just one of the means. Using wind-generated electricity is already in use in many countries in the world. In addition to this forest, conservation and soil storage are also means thorough which carbon emission can be reduced. Lakes, rivers, forests, and soils absorb atmospheric carbon from the atmosphere (UNEP, 2007). The group believes that if the above energy wedge proposal is implemented then the world is likely to achieve its objectives. According to the work sheet above, taxpayers failed to recognize the importance

Sex Offenders' Registration Research Paper Example | Topics and Well Written Essays - 1000 words

Sex Offenders' Registration - Research Paper Example It is also a requirement that sex offenders from other states notify the Louisiana Bureau of Criminal Identification when they move to the state of Louisiana within three days. The sexual offenders have to report in person in order to register with the appropriate agencies. The state of Louisiana also has the Crime against Nature statute that covers sexual crimes. The law seeks to punish prostitution especially anal and oral sex by requiring those convicted of those offences to register as sexual offenders. Although, the Supreme of Court outlawed sodomy in 2003 and hence should have invalidated the Crimes against Nature law, the state of Louisiana still implements the part that punishes solicitation. Guidelines on Implementation of Sex Offender Registration A person who is convicted of a sexual offense against a minor has to register and maintain the registration for a period of twenty five years. A person with a previous conviction may be required to maintain a life time registratio n. A first time offender is required to maintain registration for close to 15 years. On the occurrence that such an individual maintains a clean record for ten consecutive years, the person may be exempted from further registration requirements. Maintaining a clean record encompasses not being convicted of any offence and successfully completing any supervised probation. The funding for the sexual offenders database comes from the taxpayers’ kitty. The federal government through the Sex Offender Registry Technology Fund allocates money to purchase a computer system to keep the records and also some monies to cater for personnel and logistics at the office of the attorney general. The implementation cost is several millions and the federal funds that are lost due to failure to implement the registration requirements is about two hundred thousand dollars. Also, a state may be cut-off from federal funding if it fails to implement the federal requirement to implement registration of sexual offenders. The guidelines for the information required during the registration are quite expansive depending on each state. In Louisiana State, it’s a stipulation that offenders give their details. The DNA samples, fingerprints and palm prints are taken by the appropriate agency. Details of telephone contacts are also recorded and even the online details such as email addresses and the names used in social sites. The social security number and travel documents’ details are recorded (Kayla, â€Å"What does court ruling mean for sex offenders?†). The agency charged with collecting this information is the State Bureau of Criminal Identification and information. Penalties for Non-Compliance to Sex Offender Registration Any person who fails to register or update registration is liable for an offence and may be fined an amount less than one thousand dollars or a jail term of between two to ten years. Providing false information knowingly to the enforcement agency also has a similar penalty. On second conviction for failure to comply with the provisions of the registration law, a person may be fined three thousand dollars or a jail term of between five to twenty years. A person who fails to notify the authorities when moving is also liable to prison term or a fine. It should be noted that the sexual offenders. Registration requirement is implemented across almost all the States in the United States therefore a person has legal obligation to

SOP 347 & MRT 16 Essay Example | Topics and Well Written Essays - 500 words

SOP 347 & MRT 16 - Essay Example uding employees, contractors, consultants, etc.; Section four includes the general policy; Section five includes detailed definitions of covered accounts and red flags; Section six includes response to red flags; Section seven includes updates to program; and Section eight includes program administration (FTC, 2009; Jones, 2008). Procedures have been laid out to back up the policies with methods for implementing each policy. Methods would clearly indicate the steps to be followed and tools to be used. This includes tools such as forms or documents that should be used while executing a specific policy. Roles and responsibilities have been assigned for various activities within the policies. Employee training is important in the execution of the program. Competencies that need to be developed for policies have been identified, and areas where employees need training have been identified. Methods for review and auditing the program have been included, and mechanism for correcting any gaps has been included. FTC. (2009, November 1). A How to Guide for Business. Fighting Frauds with the Red Flags Rule. Federal Trade Commission, Retrieved from . Jones, Josh. (2008, Setember 17). Model identity theft policy. Retrieved from http://www.mtas.tennessee.edu/KnowledgeBase.nsf/0dc5bcf28eace789852574590055ba0a/2ebf57dd17941195852574c700473c4a?OpenDocument Tellabs is a telecom company with a wide range of products and services in a range of markets. The investor relations web page provides a variety of investor related information. A comparison of peer group websites has been illustrated in table 1. Peers include 3com Corporation; Arris Group; Polycom; and Mastec Incorporated. A variety of information has been presented on the page. This includes events and presentations; news releases; stock quotes and links for annual reports; contact; email alerts; SEC filings; corporate governance; financial

Unit 3DB The Green Revolution Research Paper Example | Topics and Well Written Essays - 250 words

Unit 3DB The Green Revolution - Research Paper Example In this regard, energy conservation should be highly rated and considered if indeed the long term effects of environmental conservation are to be realised. In order to reduce personal energy consumption, the following changes can be made that would in the long run create a significant difference. To save car fuel energy consumed on daily drives to work, commuter trains and or bicycles can be used to achieve the same. This will not only reduce gasoline fuel consumption, but also help in environmental pollution. Concerning the other forms of energy use, such as the ones on lighting heating and cooking, renewable energy, specifically, solar and wind energy can be utilised. These energy forms are sustainable and also clean. On the other hand, to increase energy efficiency requires discipline in the use of already in place energy sources. This means small changes such as switching off unnecessary lights around the house, and using energy efficient light saver bulbs. In addition to this, electric appliances should be used as per the manufactures specifications. Household electric appliances account for nearly thirty per cent of home electric consumption. Therefore, efficient use will directly translate to efficient energy consumption. An electric vehicle consists of electric motors that are used to drive the car. These can be powered externally, through stored electric energy such as batteries, and through an internal energy source such as generators. Electric cars are considered to be efficient, clean, and most of all environment friendly. In this regard, yes I would purchase an electric vehicle because of its long term benefits. Fuel costs are bound to rise, that is guaranteed, In addition to that fossil fuel is not renewable and as such contributes to environmental degradation. Based on this alone, using an electric vehicle contributes to energy conservation, has long term cost benefits, and is also energy

Research research literature to determine the population, sampling Paper

Literature to determine the population, sampling strategy, HIPAA concerns, informed consent procedures, and setting - Research Paper Example The caregivers and patients included in the research were also supposed to have sixth grade education at the minimum and be in a position to read and comprehend English. They should also attain a score of at least seven in the Short Portable Mental Status Questionnaire (SPMSQ) as well as at least 40 in the Palliative Performance Scale (PPS). Since the study concentrated on management of pain, constipation and dyspnea, the patients included in the research had to be experiencing two of them. A sample of 329 home care patients suffering from cancer and family caregivers were selected and randomly grouped into three categories. One control group comprised of 109 people received standard care, another group with the same number received standard care and friendly visits while the third group comprised of 111 people received standard care and COPE intervention. This method of sampling is known as cluster sampling in which case naturally occurring groups would be selected and be included in a sample. In this method, the population would be divided into groups or samples. In some cases, rather than collecting data from every group, a sub-sample would be used. Economical- expenditure is one of the major concerns in any sampling method. However, since the research will be carried out on clusters, the expenditure is tremendously reduced due to the fewer listing efforts incorporated (William, 2007). Feasibility- cluster sampling method is also more feasible when carrying out research on large populations (William, 2007). Given that the population in the large hospice is in excess of 300, carrying out comprehensive research may not be very feasible and therefore, clustering the samples would make it more feasible. In carrying out any form of research, the vulnerability of the variables used in the samples is taken into consideration (William, 2007). In essence, the patients and caregivers used in the research are quite vulnerable given the