Advertising Disrupts the Objective of Rational Choice Essay

Advertising Disrupts the Objective of Rational Choice - Essay Example tho repeated exposure to such ads ends up affecting the thinking cycle of the consumers and influences their buying habits. (Levinson, n.d.)On an average, an American views about 1500 advertisements every day (Butler, 2001). Most of these advertisements promote materialism. They introduce a product in a way that makes the customers feel as if they need it. This results in building dissatisfaction in the mind of the customer and makes him loss to buy that product. These advertisements aim to eliminate the difference between needs and want and use the very influential source, media, to make the customers feel the need for those products, even when they do not really need it at all. By portraying that through the use of a certain product, a fancy deportmentstyle, or an ideal life could be achieved, they give a false perception of happiness and tricks the customers into buying the wrong products. (Butler, 2001)There are various examples of such manipulation present in our society. Consider for example a brand new BMW car being advertised. There is no logical justification of the car being priced at more than ten times the price of an ordinary sedan. Nonetheless, the ideal, happy life depicted through the advertisements convinces the consumers that the car really is worth the price tag, and forces them to make the illogical stopping point of buying the car. (ScienceDaily, 2007)As already discussed, advertisers use tactics like subliminal messages and promoting ideal lifestyles in the advertisements to manipulate consumers into buying what they do not need. The tools that are utilize by advertisers to promote such lifestyles are as followsThere are numerous examples of advertisements using